Marketing law

A number of businesses invest considerable amounts in marketing their products and services. Expensive marketing campaigns are often initiated without considering sufficiently the limitations represented by the marketing law. This may lead to fatal consequences. Commercial films, ads, and packaging that do not comply with the marketing law may result in a ban of this particular marketing strategy by the Consumer Ombudsman. The business does not only lose their investment, but will also risk loss of reputation in the market.

The most common mistake is to promote statements that do not comply with the relatively strict demands in the marketing law §§ 2 and 3 that prohibits misleading and insufficient marketing. It can be quite tempting to exaggerate when marketing one's own products.

We offer advice in relation to intended marketing strategies. In this way we can secure a reasonable marketing process for your business.

We also assist in assessing whether your competitors make use of illegal marketing to promote the sale of their products and services. Should the consumer be mislead by the marketing this will result in a distortion of competition in the market. We will assist you in pursuing such offences, hereunder drafting of complaints to the appropriate authorities.